Curious by nature.
Strategic by experience.
Human at the center.
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I’m Allie Poirier, a brand and marketing leader who has spent her career helping organizations become what they are capable of becoming. I build multidisciplinary teams where strategy, marketing, design, research and storytelling work as one.
I’m at my best in moments of change: when a brand needs clarity, a team needs momentum or an ambitious idea needs a path into the world. My Journey
Beyond WorkOutside the office, you'll usually find me at a hockey rink, exploring with my camera, spending time with my kids, or finding inspiration in places most people overlook.
I've learned that curiosity doesn't stop when work ends. It's simply how I move through the world. McCann Worldgroup | 2023 Year In Review: DEIIn 2023 McCann hosted a North America session titled "The Unwritten Rules of Being a Female Creative." of this dynamic, interactive 5-part conference series, powered by the Global DE&I Creative Leadership Roundtable, to elevate the voice and visibility of female Creative leaders from across the network. We're beyond thrilled that our very own Allie Poirier, VP, Creative Director will Join Shayne Millington, Co-Chief Creative Officer, McCann NY, Cristina Reina, EVP, Global ECD, Head of Art NA, and Ronald Ng, EVP Global Chief Creative Officer, MRM, for an unvarnished look at how some of our McCann North American female leader rose up the ranks an how they are changing the Game when it comes to Leadership.
Music City Brand Champion | 2016Nashville Convention & Visitors Bureau. Brand Champions are so noted as local Nashville businesses that have successfully integrated the Music City brand into their day-to-day activities.
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