Innovation Centers
Where insight meets invention—and brands are built from the ground up.
At Procter & Gamble’s global headquarters, Innovation Centers aren’t just creative spaces—they’re where some of the world’s most iconic consumer brands evolve. These immersive environments bring together R&D, design, marketing, and sales to prototype, test, and refine ideas in real time.
I led the creative strategy and environmental design for key innovation spaces across Fem & AI, Baby, and Home Care—each one engineered to reflect real consumer mindsets and inspire cross-functional teams to think bigger.
From life-stage driven design in feminine care to Gen Z-targeted navigation in baby and home, these Innovation Centers serve as proof that the future of brand experience starts with the space you build it in.
My role in these spaces:
At Procter & Gamble’s global headquarters, Innovation Centers aren’t just creative spaces—they’re where some of the world’s most iconic consumer brands evolve. These immersive environments bring together R&D, design, marketing, and sales to prototype, test, and refine ideas in real time.
I led the creative strategy and environmental design for key innovation spaces across Fem & AI, Baby, and Home Care—each one engineered to reflect real consumer mindsets and inspire cross-functional teams to think bigger.
From life-stage driven design in feminine care to Gen Z-targeted navigation in baby and home, these Innovation Centers serve as proof that the future of brand experience starts with the space you build it in.
My role in these spaces:
- Developed immersive department environments aligned to shopper psychology
- Shaped strategic storytelling and layout for product journeys—from aisle flow to endcaps
- Designed physical and digital tools that guided team collaboration and accelerated go-to-market
- Helped P&G pilot and scale category innovation across retail, digital, and omni-channel platform
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Powerade Final Four Experience
Client: Powerade (via Momentum Worldwide / Coca-Cola)
Role: Creative Director, Experiential Design
Challenge:
For the NCAA Final Four, Powerade wanted to go beyond brand visibility—they wanted to create an unforgettable, interactive experience that captured the spirit of the tournament and connected emotionally with fans.
Approach:
In partnership with Momentum Worldwide, I led the creative strategy and design for two immersive, high-impact spaces that brought the brand’s “Pause is Power” campaign to life. While Momentum oversaw the broader Coca-Cola presence, my focus was crafting bespoke Powerade experiences that blended physical engagement with digital storytelling.
Design Details:
Role: Creative Director, Experiential Design
Challenge:
For the NCAA Final Four, Powerade wanted to go beyond brand visibility—they wanted to create an unforgettable, interactive experience that captured the spirit of the tournament and connected emotionally with fans.
Approach:
In partnership with Momentum Worldwide, I led the creative strategy and design for two immersive, high-impact spaces that brought the brand’s “Pause is Power” campaign to life. While Momentum oversaw the broader Coca-Cola presence, my focus was crafting bespoke Powerade experiences that blended physical engagement with digital storytelling.
Design Details:
- Court-Level Immersion: We transformed traditional basketball court elements into game-inspired, hands-on activations—from basketball roulette and precision passing zones to custom-built hoops designed to challenge fans of all ages.
- Tactile and Digital Integration: Every touchpoint—from sculptural bottle displays to kinetic hoop installations—was engineered to prompt interaction and capture social content.
- Mood Meets Motion: Elevated design elements like layered lighting, sleek modular zones, and branded architecture created a futuristic energy that stood out in a crowded environment.
