Building a brand.
Starting a movement.
How I helped an emerging nonprofit find its voice, build its marketing foundation, and launch a fully enrolled program.
Soul Seated was ready for its next chapter: evolving its early youth programming into an Immersion Program for emerging adults. It needed a clearer position, a more cohesive brand, and a marketing foundation to support the launch.
I led that transformation, shaping the brand strategy and building the team, channels, and systems to bring it to market. From positioning through participant recruitment, I connected the vision to the execution, helping launch a fully enrolled program with more than 100 people waiting for the next session.
Young adults enrolled in the current program
People on the waitlist for the next session
Program launched and running through November 22
A clear position.
A new direction.
The work began with a full review of the market and the existing brand. I developed the positioning, language, and creative explorations needed to give the organization a clearer, more relevant presence.
That process informed the brand direction we ultimately launched: updated colors, a refreshed logo, new guidelines, and a foundation for consistent communication across every channel.
Market review and early positioning work established the questions the new brand needed to answer.
Research became a visual hypothesis: a purple-led direction explored through cultural references and brand applications.
The selected direction became a shared system for the team, defining brand personality, identity, and the principles behind the design.
One brand.
Every point of connection.
I built the channel presence and marketing materials needed to introduce the refreshed brand, explain the program, and help young adults take the next step toward signing up.
Website
A rebuilt digital presence brought the new positioning and visual identity into a place where people could learn about the organization and program.
Traditional marketing
Printed recruitment pieces and program materials translated the brand into clear, tangible invitations to participate.
Email & CRM
I built the CRM infrastructure for tracking, monitoring, and communication, giving the team a system to support recruitment and stay connected with participants.
The team behind
the launch.
Alongside the brand and channel work, I built the marketing team, hiring a designer, lifecycle manager, intern, and videographer.
As brand owner, I led the direction across disciplines and connected the work to the recruitment goal, from the big-picture positioning to the day-to-day execution.
A relaunched brand.
A full program.
A growing audience.
The marketing effort I led helped turn a little-known brand and program into a launched eight-week experience with 40 young adults enrolled and more than 100 on the waitlist for the next session.
Program and recruitment status as of October 2026. The current program runs through November 22.
Social
I created the social channels, developed their visual and messaging approach, and monitored activity as part of the broader recruitment effort.